Zara, a prominent clothing company, made a major marketing mistake when it launched its "Love Your Curves" campaign. The advertisement features two thin models with the words "love your curves" next to them.

By implying that these curve-less women need to "love their curves" Zara is promoting an unattainable body image that will affect young women and girls especially. 

The campaign is designed to promote body positivity and yet all it does is create more pressure for women and girls to conform to a thin ideal. 

Tell Zara to pull the ads and use plus-sized models in the campaign. 

Advertising and body standards presented within them create conditions for eating disorders and body shame to thrive. What message does it send to girls and women struggling with body acceptance to see two thin women being called "curvy"?

Zara has already experienced backlash over Twitter for the ad campaign. By adding your voice to the mounting pressure Zara will be forced to remove the harmful ads and hire plus-sized models. 

Zara obviously wants to cash in on body positivity and, with enough public backlash, will have to change its approach on this ad campaign. 

Please join me in telling Zara to use plus-sized models in its "love your curves" campaign. 

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