One of Britain’s largest retailers just slashed the price hike that made women’s standard razors twice as expensive as the men’s equivalent.

It’s the latest victory in the fight against gender discrimination in prices. But retailers like Woolworths in Australia are lagging behind.

A quick look at Woolworths’ online store reveals how widespread gendered price discrimination still is. A type of Gillette men’s razors sells for $1.06 per unit, while the women’s one -- identical besides being pink -- goes for $1.50.

This announcement in the U.K. is a big win. And it’s only the beginning. This is a critical moment to put pressure on industry giants in our own backyard like Woolworths to follow this lead and address gendered price discrimination.

You can help close the gender price gap and set a new industry standard by calling out Woolies now.

Tell Woolworths to investigate and end gendered price discrimination in its products.

A study of New York City in 2015 found that across the board, up to almost half the time, women paid more for products marketed to women than similar products for men. From beauty care products to clothing and even bicycles, women are getting hit with what in effect is a gender surcharge.

According to experts, it’s not that different in Australia.

When you consider the gender pay gap, these price differentials become even more troubling.

Tesco's (the British retailer) announcement, is a testament to the power that consumers have when we come together to oppose sexist pricing industries. That’s why we need to build on this win by demanding Woolworths in Australia follows suit and addresses its own gender price discrimination.

Can you make sure Woolworths knows women shoppers are done paying more for the same products?

Tell Woolworths to investigate and end gendered price discrimination in its products now.

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