Shocking videos all over the internet and TV news today show a United Airlines passenger being assaulted and dragged off a plane at Chicago’s O’Hare Airport -- blood pouring from his mouth.

The company overbooked the flight and wanted his seat back, they say. He didn't want to get off. So he was assaulted.

United Airlines President and CEO Oscar Munoz basically condoned the attack in an email on Monday, and told the media that his company did nothing wrong on flight 3411. Reports say the Chicago Aviation Department just suspended one of the officers involved. But United's CEO is doubling down on his defence of the company's actions.

Tell United Airlines board to fire Oscar Munoz, and issue new training and guidelines to never use violent force to remove passengers who are no risk to themselves and others.

Dr. David Dao, a 69-year-old Vietnamese-American ended up bloodied and disoriented. What could possibly warrant such a violent response from United? Anxious to reach his destination to tend to patients the next day, he refused to give up his seat on an overbooked flight.

United doesn’t just have an overbooking problem -- it is a law enforcement problem. It’s unacceptable that United employees called law enforcement to violently remove a peaceful passenger. Amidst public outrage, we need to call for more than an apology: United Airlines should commit to resolving non-violent passenger disputes without the use of law enforcement and to fire this CEO.

Tell United that violent passenger removal is not a solution to overbooked flights, and this CEO must go.

The passenger who posted one of the videos widely circulated, Audra Bridges, told press that three security officials were called aboard after the doctor refused to give up the seat he had paid for. He was thrown against an armrest before being dragged down the aisle of the plane.   

This isn’t the first time an airline has mistreated a passenger of color. Last December, an Arab American passenger was removed from a Delta flight after speaking on the phone in Arabic. And given the crisis of police violence that disproportionately targets Black people and other people of color, airlines like United have a responsibility to not escalate situations by unnecessarily involving law enforcement.

United owes the bloodied passenger far more than an apology. But United must also rethink its policy to involve law enforcement to resolve non-violent disputes. We need to come together to tell United that calling the police to drag a customer from his seat is not an acceptable solution to an overbooked flight.