Childhood obesity is a major concern in the UK. Parents are often forced to make food choices for their children based on cost and major supermarkets discount junk food more than anything else.
Empty calories from items such as crisps, sweets and high-sugar cereals do not offer nutritional value to children and promote weight gain. Yet these are the very items that supermarkets are discounting the most.
Tell Tesco, Sainsbury's and Aldi to stop discounting junk food.
This is a simple move for supermarkets and yet it is one they are not taking.
We cannot wait for the government to enforce these standards, as it just turned down the recommendations of its own health committee on the subject. Even the British Retail Consortium -- an industry lobby group -- told the Commons health select committee that regulation was needed to stop supermarkets and other shops promoting junk food.
But there's always a way. Supermarkets may be giant corporations, but they can be moved! We've helped force them before to act quickly when their reputations were on the line.
Please sign today to stop supermarkets from discounting junk food.