Just imagine. If you stole the recipe for Coca-Cola. Coke would hit you with a lawsuit so fast your head would spin.
But stealing is exactly what Coca-Cola is doing now with stevia, the natural sweetener discovered by indigenous people in Paraguay and Brazil.
The Guaraní people spent centuries developing knowledge about using Stevia as a sweetener, and now it’s being stolen by Coca-Cola.
But we can change this: other companies have agreed to share benefits with the Guaraní. Coca-Cola is being a bully and we need your help to rein it in.
The Guaraní don’t have armies of lobbyists like Coke, so they’re asking you to help them fight back. They need you to help pay for travel and a sharp team of lawyers to fight for their fair share -- and they need to raise $100,000 by July.
Will you please chip in to help the Guaraní people fight back against Coke and Pepsi?