The meat on Tesco’s shelves is destroying hundreds of thousands of hectares of precious forests -- but Tesco’s bosses keep dodging taking real action. 

Tesco’s meat is reared on soy-based animal feed. Swathes of vital forest are cut down to grow these soybeans -- harming the Indigenous peoples that live on this land, and pushing endangered species like the jaguar to the brink of extinction.

Tesco knows its business model is wrecking fragile ecosystems -- and keeps hoping that warm words and good intentions will be enough to keep the problem under wraps. 

But If thousands more of us put the spotlight on Tesco’s appalling track record in the Amazon and other vital forests, execs will be finally forced to take decisive action.

Tell Tesco to help end deforestation in Brazil by no longer doing business with forest destroyers

Last year, an area roughly double the size of the New Forest was deforested by just two companies in the drive to produce soy-based animal feed, which ends up in the chicken, pork and dairy products sold by supermarkets and fast food restaurants.

As well as the direct harm to the people and animals that live in the forests, deforestation and industrial meat production also drives runaway climate change. The trade isn’t good for anyone.

Tesco’s soya footprint is the biggest of the UK retailers -- estimated to be about one sixth the UK’s total soya imports. So its policies carry an outsized influence.

Tell Tesco: stop feeding deforestation.

Year after year Tesco makes lofty promises about ending its role in driving the destruction of Brazilian forests. But year after year nothing much changes -- policies lack teeth and have loopholes big enough to drive a logging truck through.  

Instead of talking up its sustainability credentials, it could place tough rules on its suppliers that leave them nowhere to hide, and really help end deforestation caused by industrial meat. Enough is enough.

Tell Tesco to act now to end deforestation and save Brazil's jaguar.

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