We did it. Cartier has agreed to stop purchasing gemstones from Myanmar, with immediate effect.

This is all because of you. Over 75,000 members of the SumOfUs community stepped up to demand Cartier take an ethical stand, and refuse to buy gems from Myanmar.

Gems that, through incredibly strong industry ties to the state military, are helping to fund the ongoing genocide of the Rohingya Muslims.

We cannot thank you enough for speaking up.

But the job isn’t done -- we want every high-end jewelry retailer to adopt the same policy. That’s why we need you to petition Bulgari with the same demand, now.

Tell Bulgari: stop using conflict gems from Myanmar.

Founded in 1884, Bulgari is an Italian jewelry and luxury goods brand, with a proud history of protecting the vulnerable from persecution. During the Second World War, the Bulgaris hid three Jewish women in their home during the raid of the Roman ghetto in October 1943.

Bulgari also joined the boycott of gems from Myanmar in 2007 in response to crackdowns on pro-democracy protestors by the military.

But all that has changed since the company was taken over by LMVH in 2011 - a French luxury goods company that also owns Louis Vuitton, Dior, and Moët & Chandon. Instead of protecting the vulnerable, Bulgari is now aiding the persecution of the Rohingya Muslims, with a collection full of rubies, jade, and sapphire from Myanmar.

Tell Bulgari: please adopt a policy of selling no conflict gems from Myanmar.

Official figures released last week estimate that more than 6,700 Rohingya Muslims were murdered in the first month of a crackdown that started in August. The majority of the people killed were shot, while others were burned and beaten to death.

We can not wait any longer for governments to act, so we’re taking a more direct route. We’re targeting the companies profiting from the murder and mayhem in Myanmar -- the high end jewelry retailers funding Myanmar’s military.

Myanmar produces over 95% of the world’s rubies and over 99% of the world’s superior quality jade. These gems are estimated to be Myanmar's third largest export, netting close to $300 million -- and that’s just the official figure.

Military-affiliated companies dominate the gems market, controlling distribution of licensing and permits, and running gem auctions in Yangon, Myanmar’s largest city, that raise hundreds of millions of dollars.

This is outrageous, but it also gives us a clear and direct strategy. We will cut the money off.

If we can get companies like Bulgari to adopt a public policy of not sourcing gems from Myanmar, we will deprive the military from one of its main sources of income.

Tell Bulgari: please adopt a policy of selling no conflict gems from Myanmar.

In the face of inaction and silence from Myanmar’s de facto leader Aung San Suu Kyi, and from governments worldwide, we’re taking our collective power to where we know we can make a direct and tangible difference -- to the companies who are currently funding and profiting from this persecution.

Stand with us, and stand up to Bulgari.

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