On International Women’s Day, Snapchat users excitedly
logged onto the uber-popular social media platform to find three new filters.
One included a much lighter-skinned version of legendary Mexican artist, Frida
Kahlo. The troubling image proved controversial,
but this isn’t the first time the corporation has experienced disputes over race.
In addition to Kahlo, it’s offensive Bob Marley and anime-themed characters
have many people suspecting that Snapchat’s
continued racial blunders point to a bigger problem-a lack of diversity within
its ranks.
Yet, the tech giant doesn’t make an effort to prove its critics wrong. It
consistently refuses to release statistics to make the demographics of its
staff public.
Sign the petition to
ask Snapchat to work towards more transparency about staff diversity and
release figures about its demographics, now.
Snapchat is part of
an industry that has been dogged with accusations of racism and sexism as
ingrained part of tech culture. With Snap’s recent IPO, it released financial
information, compensation numbers, and even legal information. However, the corporation still
declines to pull back the veil on the gender and racial makeup of its workers.
Simply saying, “we believe diversity is about more than numbers” isn’t enough.
In the era of big data, numbers matter. Snapchat owes it to its millions of users
to do what’s right and be forthright about its stake in creating and retaining
a diverse workforce. We can hold them
accountable.
Sign the petition and
challenge Snapchat to come clean about diversity within its staff. Its users
deserve transparency, now.
More information
The Guardian. 14 March 2017.
Fast Company. 3 March 2017.