On International Women’s Day, Snapchat users excitedly logged onto the uber-popular social media platform to find three new filters. One included a much lighter-skinned version of legendary Mexican artist, Frida Kahlo. The troubling image proved controversial, but this isn’t the first time the corporation has experienced disputes over race. In addition to Kahlo, it’s offensive Bob Marley and anime-themed characters have many people suspecting that Snapchat’s continued racial blunders point to a bigger problem-a lack of diversity within its ranks.
Yet, the tech giant doesn’t make an effort to prove its critics wrong. It consistently refuses to release statistics to make the demographics of its staff public.
Sign the petition to ask Snapchat to work towards more transparency about staff diversity and release figures about its demographics, now.
Snapchat is part of an industry that has been dogged with accusations of racism and sexism as ingrained part of tech culture. With Snap’s recent IPO, it released financial information, compensation numbers, and even legal information. However, the corporation still declines to pull back the veil on the gender and racial makeup of its workers. Simply saying, “we believe diversity is about more than numbers” isn’t enough. In the era of big data, numbers matter. Snapchat owes it to its millions of users to do what’s right and be forthright about its stake in creating and retaining a diverse workforce. We can hold them accountable.
Sign the petition and challenge Snapchat to come clean about diversity within its staff. Its users deserve transparency, now.