SumOfUs and Sleeping Giants supporters just braved icy-cold weather to try and make Shopify take a stand for basic decency. And you know what it did? It locked us out.
Shopify was so scared to receive our people-powered message that only after we chanted outside the doors did company representatives quickly take our petitions and lock the doors again. And it got us thinking: how can we send Shopify a message it can't possibly ignore? And we found it.
We just got off the phone with a radio ad company, and if we can raise $7,000 this week, we can secure hard-hitting radio ads across the city demanding Shopify stop profiting off hate and to take a stand for basic decency.
Radio ads are an unignorable way we can reach tens of thousands of people, including Shopify executives, investors, employees, and customers. Ads average $40 a play -- so the more we raise the more we can blanket the airwaves and get Shopify to do the right thing.
Can you chip in to get our ads on the air?
It's clear our campaign is working. We've sent tens of thousands of tweets, emails, phone calls and Facebook messages to the company. We're now hearing reports of internal conflict within Shopify as staff are said to be upset about the Breitbart partnership.
But still Shopify -- which provides a platform for Breitbart's online store -- is refusing to drop Breitbart, citing "freedom of speech." The fact is, Breitbart can "speak" with or without Shopify -- but right now it is choosing to profit off white supremacy and hate.
But here's the thing: if we can get Shopify to ditch Breitbart, we deal a massive blow to Breitbart's ability to expand into Europe.
Other companies are starting to get it. People power has forced over 1,300 companies and organizations including Lufthansa, Visa, and BMW to blacklist Breitbart -- and the number is growing by the day thanks to 750,000 SumOfUs members and the tireless efforts of our partners the Sleeping Giants.
We've got justice and momentum on our side. Now, we need your support to deliver a hard-hitting message to CEO Tobias Lütke and Shopify it can't ignore.