On February 4, more than a 100 million people around the world will watch the Super Bowl. And Pepsi is spending tens of millions of dollars in Super Bowl advertising to reach those viewers.
This is the perfect time for us to spread the word of Pepsi's palm oil scandal.
Pepsi is still buying palm oil tied to deforestation and slave labour to keep prices low and profits high. We're going to use the snack food giant's increased visibility during the Super Bowl to put pressure on Pepsi to cut conflict palm oil from its supply chain.
The good news is that Pepsi's ad campaign for this year's Super Bowl is centered around Cindy Crawford's famous "jean shorts" ad -- and we have a counter ad and a whole range of visuals and surprises ready to flood the Internet and show people the truth about Pepsi. We need you to break the internet with our ad.
Pepsi has been contributing to the world’s palm oil crisis for decades. The company's name is stained with conflict palm oil -- which is harvested by slashing and cutting rainforests and using slave labour.
The orangutan, Sumatran tiger, and other endangered species are being pushed out of their habitats and threatened with extinction. Meanwhile, the remaining forests of Indonesia are storing as much carbon dioxide as the entire Earth emits in a year, meaning that allowing the destruction to continue could detonate a carbon bomb.
We know Pepsi is listening and paying close attention to what we do. With our movement partners, we forced Pepsi to implement an action plan for conflict-free palm oil.
But Pepsi's plan is full of empty promises. More than 10% of its palm oil is still untraceable. Moreover, Pepsi is still buying palm oil from areas that are known for abusive practices. In fact, Pepsi's joint venture partner Indofood is tied to destruction in Indonesia's Leuser ecosystem.
We need your help to compete with PepsiCo's marketing machine.