California is suffering through its worst drought in decades. And now wildfire season is about to begin, threatening the homes of millions of people across the state.
Yet Nestlé continues to siphon millions of gallons of water from California's national forests -- for next to nothing.
A lawsuit could force Nestlé to shut down its water-taking operations -- and we've got a plan to really turn up the public pressure by putting up billboards along California's heavily used freeways, calling out Nestlé for taking water for profit in the middle of a historic drought.
Nestlé has been sucking California's national forests dry for decades, virtually free of charge using a permit that expired 28 years ago.
And now the U.S. Forest Service is proposing to extend that permit for another five years, despite the fact that the rest of the state is desperately trying to conserve water any way they can.
But if we can raise enough money to get these billboards out there, it'll generate enormous public outrage.
You see, California's highways are notoriously congested with traffic, and even one billboard can reach millions of people in just a few days.
And at a time when Californians are being asked every day to conserve water in every possible way, even people who don't usually pay attention to environmental issues get outraged when they hear that Nestlé is bottling millions of gallons of water from public lands for profit.
Nestlé is sucking California dry, but together we can force the U.S. Forest Service to stop this outrageous water grab now. Will you chip in today?