Actress Jennifer Aniston says that collagen is ‘the glue that holds everything together’ but a new report shows that wellness products containing it are tearing the Amazon rainforest apart. 

Researchers just traced the collagen in the Nestlé-owned brand, Vital Proteins, which is endorsed by Aniston, back to cattle raised on farms linked to the chopping down of ancient tropical rainforest. 

The Amazon is home to Indigenous communities. It’s also the habitat of hundreds of species not found anywhere else on Earth - yet Nestlé is prepared to risk it all to cash in on the latest wellness boom.

Nestlé spends millions on advertising and endorsements to boost its market share of this multi-billion dollar industry, so executives will be terrified of consumers finding out that the vitamin supplements they’re taking are destroying fragile rainforest.

Let’s create a massive public outcry, so that faced with a consumer backlash and the threat of plummeting sales, Nestlé is spurred into action. Sign and share: 

The global frenzy for collagen-based beauty and wellness products is a massive problem for the Amazon rainforest. Bovine collagen is sourced from cattle - an industry responsible for 80% of all Amazon forest destroyed. 

And land grabs by cattle producers are fuelling political violence as well as displacing Indigenous and local communities.

Nestlé says it’s investigating the allegations, and that it’s out of line with the company’s responsible sourcing policy. Let’s make sure that Nestlé knows we won’t go quiet until its supply chain is cleaned up.

The Ekō community has taken on rainforest destroyers before and won. We forced Kellogg’s, Mars and McDonalds to act on palm oil - another major cause of deforestation. Now we need to pile the pressure on Nestle and get the company to match its words with action.