Nectar Card just made a huge miscalculation: the points scheme familiar to shoppers at Sainsbury's and Argos just teamed up with Daily Mail.
To thousands of customers who’d bought into the Nectar scheme, this is a slap in the face.
According to a report by the UN, papers like the Daily Mail have made the UK's media industry the most anti-refugee in Europe.
With the investment and credibility it gains from partnership deals like this one, the Daily Mail can continue promoting hateful and xenophobic content.
Social media hasn’t held back in letting Nectar know exactly what they think of this partnership. Now’s the perfect time to turn up the pressure even more on Nectar and force it to stop funding hate!
Nectar Card: stop funding hate!
The UK media is rife with sensational tirades targeting migrants, refugees, Muslims, people of colour and gay and trans people -- tirades that amount to hate speech.
We’ve witnessed first hand the consequences of this drip-feed of hatred as racist and xenophobic hate crimes spiked in the middle of the migrant crisis, and in the aftermath of the EU referendum.
That is why people power made LEGO and The Body Shop announce they'd pull their promotions from the Daily Mail, and it’s why public pressure can force Nectar Card do the same.
Nectar Card: do the right thing and end your partnership with the Daily Mail!
Over 52,000 SumOfUs members like you stood together to demand John Lewis drop the Daily Mail. And when we took on the far-right Breitbart News, we convinced over 800 advertisers to withdraw their funding of hate speech.
With public pressure mounting on social media, let’s make our voices heard again and show Nectar Card that we don’t think it should partner with hate-peddling organisations like the Daily Mail!
More information
Buzzfeed. 11 September 2017.
PinkNews. 19 August 2017.
Evolve Politics. 16 August 2017.