McDonald’s chickens come from farms described as “hell on earth.”
Bred to grow too big, too fast, they can barely walk under the weight of their oversized bodies. The birds live in conditions so cramped they only have space the size of an A4 sheet of paper each. Their legs burn from the toxic fumes of their own waste.
All this suffering, just for McNuggets.
But it doesn’t have to be this way. Food giants like Nestlé, Starbucks, and Burger King have signed the Better Chicken Commitment, a set of ambitious standards designed by leading animal charities to improve animal welfare. But McDonald’s has yet to sign on.
Tell McDonald’s: your chickens deserve lives worth living. Sign on to the Better Chicken Commitment now!
McDonald’s used 490 million pounds of chicken in 2014 alone. And as the fast food giant rolls out new chicken items in hopes of keeping up with competitors like Chick Fil-A, that number is sure to grow.
But so long as McDonald’s avoids a strong commitment to animal welfare, that’s terrible news for the chickens on its hellish industrial farms.
McDonald’s thinks its slick marketing campaigns can fool us into thinking its chickens enjoy stress-free lives roaming open fields. The company even released a welfare “policy” — but it was so shallow that not a single serious animal protection NGO supported it.
Public pressure has forced McDonald’s to make real changes in the past. Back in 2015, it switched to cage-free eggs in the US and Canada because people like you demanded it. Let’s use that same pressure to score an even bigger win for its chickens living in agony.
Tell McDonald’s executives: Burger King has promised its chickens better lives. Why won’t McDonald’s?
This campaign is run in partnership with The Humane League UK
Photo credit: Djurens Ratt