For years, Loblaws fixed the price of bread, a staple food for many families in Canada. When its secret got out it offered a limited amount of $25 gift cards to try to gloss over this massive PR nightmare. But now that the cards are rolling out, many people are being asked to provide personal information -- like their driver’s licenses -- in order to access the gift card.

Even the Privacy Commissioner is asking why Loblaws is forcing customers to submit sensitive personal information in order to access their gift card -- and it has just launched an investigation. 

The gift card, and its identification requirements, are a slap in the face to working families in Canada who were stolen from to line Loblaws' pockets. And demanding personal ID goes even further to show that Loblaws is not acting in good faith to repay the victims of this fraud. At this point, how can we trust a company that defrauded us for $1 billion to destroy this sensitive information?

Loblaws billionaire CEO Galen Weston needs to drop the identification requirement immediately and apologize to people in Canada -- and promise real compensation to the families that lost from this scheme. 

Tell Loblaws CEO Galen Weston to apologize to people in Canada and properly compensate families for price fixing.

Loblaws pocketed an estimated $1 billion in profits from defrauding people in Canada. And just-released analysis suggests the average family lost $400 in this price-fixing scheme. 

Galen Weston, the CEO of Loblaws -- the company behind Atlantic Superstore, the Real Canadian Superstore, No Frills, Dominion, Zehr's and Maxi and Cie in addition to brands like No Name, Joe Fresh, President's Choice -- is sitting on a family fortune estimated to be worth $13 billion, and in 2016 alone his compensation totalled more than $5 million. In the last quarter of 2017 when the news of this scandal broke, Loblaws announced earnings of $883 million in profits -- a 110.7 percent increase from the year prior.

Despite this, Loblaws' payout is expected to total just $75 to $150 million. And for systematically defrauding people in Canada, that's chump change.

Loblaws worked hand in hand with other grocery giants including Walmart, Sobey’s and Metro to pull the wool over Canadian's eyes and take money right out of their pockets. The ones who suffered most from this are low and fixed-income Canadians like seniors and those with disabilities. It's appalling that corporations profited on the backs of Canada's most vulnerable.

The Competition Bureau is investigating these crimes, but Loblaws already received immunity from prosecution. We need to make sure that Loblaws appropriately compensates people in Canada, instead of making them provide personal information to receive a measly $25 gift card.  

Please join me in signing the petition to tell Loblaws' CEO Galen Weston to apologize to people in Canada and properly compensate them for price fixing.

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