LaCroix—the popular flavored sparkling water brand—has became a household name in just a few short years. But the “all natural” seltzer has a dirty secret ingredient: cockroach insecticide.  

A lawsuit filed against LaCroix’s parent company, National Beverage Corp., says that testing has revealed unlisted synthetic ingredients in the drink, including linalool, a chemical commonly used in cockroach insecticide. 

It’s a gross abuse of power for LaCroix to brand its seltzer as all natural while allowing ingredients like linalool to be used. That’s why were coming together to call on LaCroix to take responsibility for this and lose the secret ingredients now! 

The lawsuit also states that chemical testing of the seltzer revealed traces of limonene, which can cause kidney tumors, and linalool propionate, a chemical used to treat cancer. Obviously, all of these chemicals violate the FDA’s definition of “all-natural.” 

Customers have flocked to LaCroix as a healthy, low-sugar alternative to soda. Now, that squeaky clean “natural” branding is coming into question. We have the right to know what ingredients we’re putting into our bodies when we eat or drink a product—and LaCroix has exploited our trust.   

We’ve shown we have the power to hold corporations accountable for undisclosed ingredients before. In 2015, 50,000 SumOfUs members came together to successfully call on Glade’s parent company to provide transparency about its fragrance ingredients. If enough of us raise our voices now, we can call out LaCroix for its hidden chemical ingredients and hold it accountable once and for all.