They tried to silence us.
Yum! Brands, owner of KFC and Pizza Hut, unleashed its legal power to try to prevent us from using our power as shareholders. But we stood strong and we won’t back down until rainforests are safe from the fast-food giant’s greed.
Multi-billion dollar fast-food conglomerate Yum! Brands has one of the industry's weakest anti-deforestation policies. Its reckless sourcing of palm oil and other ingredients have horrific consequences for wildlife and the climate -- and could even spur the next global pandemic.
Now, after all the excuses, smokescreens, and greenwashing attempts, Yum! will finally have to listen to us. In just three weeks, we have an opportunity to hold the corporation to account over its destructive ways -- and we urgently need your help to make sure it doesn't go to waste!
On May 14, we're crashing Yum!'s AGM to present your signatures along a hard hitting no-deforestation shareholder proposal. Pressure from the SumOfUs community will convince shareholders that deforestation is bad for business -- and force Yum! into long-overdue rainforest-saving action.
Demand KFC and Pizza Hut take deforestation off their menu!
Deforestation for cheap fast-food ingredients has driven endangered animals like orangutans, pygmy elephants and Sumatran rhinos to the brink of extinction. It's caused devastating wildfires in the Amazon and Indonesia and released tonnes of carbon into the atmosphere. And now experts are saying it might make pandemics like COVID-19 more likely to happen.
And still, knowing all this, KFC, Pizza Hut, and Taco Bell can't -- or won't -- prove their palm oil, beef, soy, and paper packaging are sustainably sourced. CEOs talk a green game, but who knows how many millions of trees are being slashed and burned behind the scenes?
Last year, we traveled to Yum!'s Kentucky HQ to present our proposal for much-needed transparency on forests. When it got one in every three votes, Yum! responded -- by trying to ban us from doing the same thing this year. But our people power beat all their legal brass. Now we've got one more chance -- and we have to make it count.
There's a big difference this year: the pandemic means we can't confront Yum!'s bosses in person. So it's extra important to have your signatures on our side to make the biggest impression on both shareholders and the board.
Please, will you add your name to save our forests, the last orangutans and prevent the next pandemic?
With nobody to hold them accountable, corporations like Yum! will keep exploiting our natural world to the point of collapse. It's up to us to show them that when rainforests burn, we all lose.
And SumOfUs members have already shown they're up to the task,. Pressure from SumOfUs members like you has gotten some of the world's most powerful corporations to take deforestation seriously -- like Pepsi, which radically overhauled its palm oil sourcing policy this year after over one million of SumOfUs members called it out. Or Lindt, which committed to an ambitious zero-deforestation policy for its cocoa after we exposed the rainforest destruction behind its fancy wrapping.
With your help, KFC and Pizza Hut will finally take deforestation off the menu. But there isn't much time left to act. On behalf of rainforests everywhere, can you join us?