As health awareness grows, soda giants like Coca-Cola and Pepsi are trying to cash in selling low-calorie diet drinks.
The magic ingredient? Stevia. The problem? It’s stolen.
Coca-Cola and other industry giants stole the idea for using stevia as a healthy sweetener from the Indigenous Guaraní people without paying anything.
While communities face extreme poverty, land grabbing, food crises, companies like Coca-Cola cash in billions. Coke has been getting away with it. Until now.
The Guaraní people are asking for your help: they need to raise $100,000 in the next month to pay for travel and a sharp team of lawyers to fight for their fair share. They don’t have bottomless pockets and armies of lobbyists like Coca-Cola, but with people like you on their side, they could finally get justice.
Will you chip in to help the Guaraní people of Paraguay and Brazil fight back against Coca-Cola and Pepsi?
More information
Public Eye (formerly Berne Declaration). 16 November 2016.
Public Eye (formerly Berne Declaration). 1 November 2015.
SumOfUs. 22 February 2017.