Breaking: we’ve just learned that earlier today, a deadly factory fire broke out at one of The Bay’s supplier factories in Bangladesh. Already, 10 bodies have been recovered, and it’s unknown what the ultimate death toll will be.

Import records we’ve just obtained show that the most recognized clothing brand in Canada, The Bay, is one of the factory’s customers. For months, The Bay (or HBC as it now brands itself) has been refusing to take action to prevent disasters just like this by signing the Bangladesh Fire and Building Safety Accord. And now, Bangladeshi workers are paying the price with their lives.

We need to tell The Bay now that we won’t tolerate this any longer. The media is only just picking up this story -- let’s make sure that as the news breaks, tens of thousands of Canadians are already speaking out to demand action.

Let’s honour the workers who lost their lives today in the best way we can, and get The Bay to sign the Fire and Safety Accord now.

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More information:

Bangladesh garment factory fire kills at least 10 people, CBC, Oct. 8th, 2013.