To its loyal customers, Gorman is more than a brand: it’s a status symbol. But that symbol has been tarnished by allegations of poor conditions in the factories of Gorman’s parent company, Factory X.
Factory X received an F grade from Baptist World Aid Australia’s latest report on Australian fashion ethics. That ranks Gorman’s parent company even behind companies like Kmart.
Factory X received BWAA’s lowest grade because it refused to participate in the survey. What does Factory X have to hide? Gorman owes it to its loyal customers to be transparent about its factory working conditions.
Sign the petition to demand Gorman and Factory X disclose details of factory working conditions.
Australian fashionistas aren’t just stylish; they’re also ethical. An Oxfam Australia poll recently found that 89 percent of consumers surveyed said they’d pay more for ethically produced clothing. And with the high prices that Gorman items fetch -- around $600 for a jacket -- customers expect an ethical product.
So it’s not surprising that many Gorman customers are already up in arms over the allegations. Hannah Bowen, a longtime Gorman customer, started a petition urging the company to disclose information about its factory working conditions, saying: “I wanted to know why Gorman and/or Factory X didn’t respond when they claim to be so proud of their ethical standards.”
Gorman boasts on its website of “safe working conditions,” “sustainable living wages,” and “fair and equitable treatment.” But by dodging BWAA’s factory safety review, Factory X and Gorman are telling customers they have something to hide. If Gorman wants to preserve its reputation as a high-end fashion status symbol, it needs to prove to customers that it is offering an ethical look.
Tell Gorman and Factory X to be transparent about the conditions in its factories.