UPDATE - On June 15th, our local partner, Desierto Vestido, reported a huge fire that has made the dumping site vanish, but they have already seen more clothes being dumped. If regulations aren’t put in place, the dumping site will soon come back to life! It's time for the Chilean President to regulate the fast fashion industry and put an end to dumping sites.
A giant mountain of clothing is growing in the Atacama Desert and some of the best-known fashion brands like Nike and TJ Maxx are responsible.
But there is still hope, with the newly elected leftist president – who is set to take office in March.
Gabriel Boric is currently setting the priorities on the presidential agenda for the coming months – so we need to make sure that regulating the fashion industry is high on his list. If we gather enough support, Gabriel Boric and his cabinet won't be able to ignore us.
Clothing production is responsible for 20% of global drinking water pollution. And is a clear example of the devastating impact of corporate neoliberalism that has marked the history of Chile, which Boric promised to end once and for all.
Gabriel Boric has famously said that, "If Chile was the cradle of neoliberalism, it will also be its grave". Now is the time to send these mountains of discarded clothes, along with the corporations who are responsible, like Nike and TJ Maxx, to their graves.
The president-elect, who some say is a "symbol of hope," has not yet begun his presidential term, but very soon he will be making decisions that will profoundly impact Chile's future. That’s why it is more important than ever that we act now, so that the regulation of the fashion industry is on the top of his presidential agenda.
We know the power of our community works because we've stopped the fashion industry before – over 100,000 SumOfUs members pressured jeans brand Levi's to reduce its emissions, setting a major precedent for regulating the fashion industry.
Together, we can use our collective voice to do the same in Chile!