What would you do with $70 billion dollars?

Here's what Facebook did: allowed incitement to violence against protests fighting racial injustice in the US; turned a blind eye to blatant voter suppression; allowed racist groups to trigger genocidal attacks in India; refused to call Holocaust denial "hate".

And that's just the tip of the iceberg.

But 99% of Facebook's revenue is from ads. And this week, an unprecedented push has seen global giants like Coke, Unilever, and Honda suspend ads on the platform until Facebook cleans up its act.

This is our chance to build the Facebook the world needs. Add your name to call on other companies -- like Proctor and Gamble, the world's biggest advertiser -- to join the 125 that have already signed on.