Suggested messaging: Speak from the heart, the more personal the message, the bigger the impact.

• Europe’s red line: The EU bans the death penalty — in all cases. How can you keep trading with a government now preparing to carry out executions?
• Legal duty, not choice: Human rights are a condition of your trade deal. If they’re violated, you have the power — and responsibility — to suspend it.
• Stop executions before they begin: Suspending the deal is one of the few real levers that could help stop these executions before they’re carried out.
• A system built to convict: Palestinians face military courts with near-total conviction rates. Now that same system could sentence people to death.
• Double standards: You suspended deals over Ukraine. Why not over Israel's war crimes? Do Palestinian lives matter less?