Iceland’s horse-blood industry causes severe suffering to mares so a pharmaceutical company can extract the hormone PMSG for factory farming. With the permit just expired this past October, officials must choose whether to renew it or end this cruelty.

Public pressure works. When thousands of people speak out, decision-makers in Iceland feel the heat at exactly the moment it counts. A clear message from around the world can tip the balance and stop a renewal.

Send an email to Iceland's decision-makers today and urge them to reject any renewal of the horse-blood permit and ban blood farming for good.