This is not a good look: Johnny Depp just signed on as the face of fashion house Dior’s ‘Love Chain’ campaign.
The actor split from partner Amber Heard last year, with Depp accused of domestic violence and abuse.
Video footage caught Depp yelling and throwing a glass in anger, and Heard released photographs of her bruised face taken after such an incident.
In light of Heard’s testimony, the Hollywood star’s appointment is starting to look like a bad move from Dior -- a brand which uses the ‘feminist’ label to sell its clothing.
Amber Heard has already faced a chorus of victim blaming from the media and public after the allegations came to light. It’s time for Dior to stand on the side victims of domestic violence, not abusers.
Tell Dior to do the right thing and drop Johnny Depp from its ‘Love Chain’ campaign!
Dior recently launched a series of t-shirts with the slogan ‘We Should All Be Feminists’.
With this ad, the luxury brand is giving a voice to an alleged perpetrator of domestic violence -- probably the least feminist thing it could do in this situation.
Women’s Aid, a charity that supports victims of domestic abuse, said, “We need to send out a strong message that domestic abuse will not be condoned or tolerated. If the allegations… are proven to be true, we would hope that a responsible fashion house would not continue to work with a perpetrator -- no matter how high-profile they may be.”
Dior: don't give a voice to an alleged perpetrator of domestic abuse! Drop Johnny Depp from your ‘Love Chain’ campaign!
SumOfUs members have a history of holding the fashion industry to account. When big-name brands Zara, French Connection, Topshop and Benetton were found to be buying angora products, making them implicit in the torture of rabbits, almost 500,000 SumOfUs members like you signed the petition telling them to cease production -- forcing the companies to do the right thing.
It’s our job as consumers to hold these companies to account. Tell Dior its time to stand up for feminist principles.