BMW is attacking EU plans to ban pollution from cars – and it’s using partnerships with artists to get away with it.
The German carmaker’s website boasts about a “long-standing collaboration” since 2014 with Coldplay, for example. Coldplay’s world tour is all about sustainability… so BMW can’t be that bad, right?!
That's not cool.
This month, EU lawmakers are deciding new pollution limits for cars and vans. Coldplay says they’ve got no influence on BMW’s corporate policies – but that’s only if they don’t speak out.
Ask Coldplay to defend EU plans to ban pollution from new cars.
Carmakers like BMW and Toyota won’t thank Coldplay, if they speak out now for zero-emission transport. But it’s the right thing to do for the planet.
And it’s not even that radical! A broad cross-industry coalition of European businesses are appealing to the EU to ensure all new cars and vans are zero emission from 2035.
Coldplay can help. The UK band was all over the news last month for the business ties they’ve made for their Music Of The Spheres world tour. It was incredible.
If Coldplay made a public statement now for a strong law, it could get more mainstream attention than 100 coalition appeals.
Ask Coldplay to back the ban on new oil-burning cars and vans.
The EU is the 3rd biggest greenhouse gas emitter in the world, after China and the US. That’s why ending the sale of fossil fuel-burning vehicles by 2030 or 2035 at the latest is essential to meeting the Paris Agreement climate goals.
While Coldplay tours the world spreading cheer, BMW’s army of lobbyists is pouring poison into lawmaker’s ears – weakening their resolve, and our chances of a ban.
Last month, SumOfUs members phoned and tweeted to rally the European Parliament’s environment committee to support a strong law – and thankfully it worked! For the final EU votes this month – the whole European Parliament first, and then all the Environment Ministers too – we’re going to need all the help we can get.
Will you sign the petition to get Coldplay on our side?
More information
Transport and Environment. 30 March 2022.
BMW. 14 October 2021.