Why are multinationals like Coke charging Aussies more for the same products? That’s what Coles chief executive John Durkan -- and cash-strapped consumers across the country -- want to know.

Price indexing conducted by the Australian Food and Grocery Council shows that multinational brands like Coke are squeezing extra profits by overcharging Aussie customers. So while families cut coupons to make ends meet at the grocery store, they’re paying 65% more for Coke products -- including simple bottled water.

Coke is taking advantage of Australian consumers at the worst time. Families are facing a rising cost of living that is hitting low-income households the hardest. As Coles moves to cut some of Coke’s Mount Franklin water varieties over price concerns, we need to come together to call for fair prices for hard-working Australian consumers.

Tell Coke: do right by Australian consumers and stop ripping us off at the checkout!

Coles chief executive John Durkan is taking Coke and other multinationals to task for gouging Aussies. In announcing the change, Durkan railed against Coke for seeming “happy to charge Australians more for their products than is the case in overseas grocery markets.”

And it’s not just Coke: Australians are getting hit with price hikes relative to their overseas counterparts on everything from chocolate bars to toiletries. With the cost of living up 8 percent for low-income households, every hiked price makes a difference.  

As one of the world’s most recognizable brands, holding Coke to account could be a game changer for Australian consumers. Coke’s sure to be hurting after having its products pulled from Coles shelves. Now, it’s time for Coke to hear from consumers who refuse to be taken advantage of.

Tell Coca-cola: stop price gouging Australians.