Welcome to SumOfUs. We want to tell you about the work we’ve been doing to ask corporations to adopt deforestation-free palm oil policies. Already, we’ve got companies like Kellogg’s, McDonald’s, and Dunkin’ Donuts to change its deforesting ways. So this summer, we turned our focus on PepsiCo.
Here is what we accomplished this summer...
August was a big month. In the lead up to the re-release of Crystal Pepsi (a clear cola sold first in the 90’s) we launched our petition against PepsiCo. Over 135,000 of you signed on!
When Crystal Pepsi hit the shelves in the United States, we crashed the big day with a spoof video of the famous 90’s Pepsi commercial featuring Cindy Crawford. Over 1.4 million people all over the world saw the video because you all watched, liked, and shared the video.
And following that, thousands of you tweeted PepsiCo’s CEO, Indra Nooyi, helping ramp up the pressure on her.
So what about September?
We turned up at PepsiCo’s headquarters in New York with our partners Rainforest Action Network, Wildlife Asia, and Racing Extinction to deliver the petition and make your voices heard. We handed in a 250,000 strong joint petition to PepsiCo’s Vice-President of Communications.
All this work was after we asked our incredible SumOfUs members chipped in to fund our palm oil campaign, to make yet another donation to WALHI, an on the ground organisation in Indonesia helping to combat forest fires caused by clearing for palm oil plantations. The money will help fund field investigations and launch a campaign for zero burning. They’re also planning to launch a lawsuit against the companies at fault.
And for us to win more victories against corporations, we need more people to join SumOfUs so they too can speak out against PepsiCo. Will you enter your name and email to join SumOfUs. It’s free to join, and a few times a week you will get the opportunity to take meaningful action to take on misbehaving corporations. You can unsubscribe from them at any time.