Norway is the second-most gender-equal country in the world. So why are women on its airline forced to wear high heels?
Since Virgin Atlantic announced it would no longer require female cabin crew members to wear lipstick, the sexist double-standards at other airlines are coming to light -- and they're appalling.
It's just been revealed that female cabin crew at Norwegian must wear heels unless they bring a doctor's note to work every single day. At British Airways, women must put on lipstick and blusher, "at a minimum". Anyone who speaks out against this risks losing her job.
With Norwegian Air's high heel fiasco just on the front page of The Times, these airlines are susceptible to public pressure and an impending PR disaster. If we act now it could force change and send shock waves through the industry.
British Airways and Norwegian: Stop policing women's appearance!
A leaked BA employee handbook tells male cabin crew only to cover up their blemishes, but orders women to “achieve a natural look that fits with our corporate image”, with the help of lipstick, eyeliner, mascara, foundation and face powder.
This not only contributes to the ongoing objectification of female flight attendants -- it violates UK workplace law, which states that “any requirement to wear make-up, skirts, have manicured nails, certain hairstyles or specific types of hosiery is likely to be unlawful.”
The good news is that change is in the air, literally. After Virgin Atlantic's announcement, Aer Lingus got rid of its own make-up requirements for women.
SumOfUs members like you have helped fight corporate sexism before. When thousands of you came together and called out Boots on gender discrimination in its pricing, the UK pharmacy caved and lowered the cost of the morning-after pill.
If we raise a huge public outcry now, we can change these airlines’ unfair rules and banish the “sexy stewardess” stereotype to the history books. Cabin crew should be free to wear makeup if they choose to, which many do, but if they don't want to - then these airlines' policies are crossing the line.
Tell Norwegian and BA to get with the times and stop forcing women to wear heels and lipstick!