Breitbart News, the white nationalist news website that helped elect Donald Trump, is trying to fast-track a global expansion, starting with France and Germany in time for key elections in early 2017.
But Breitbart can only go ahead with its global expansion if it has the money to do it.
Here's where we come in: People power has already forced BMW, Deutsche Telekom (that owns T-Mobile) and Kelloggs to drop Breitbart — and now, we are going to force Amazon to follow suit.
Amazon is receiving loads of pressure already, and if we add our voices from across the planet together now, we can make sure Amazon can't ignore us anymore.
Tell Amazon: stop investing in hate. Pull your advertising from Breitbart.
Breitbart spits the most hateful stuff you’ve ever heard — everything from attacks on LGBTQ+ folks to claiming that contraception makes women "sluts”.
And Breitbart's hatred may directly violate Amazon's own principles around acceptable advertising. Amazon's own policy: it will not tolerate "[c]ontent that is threatening, abusive, harassing, hateful, or that incites violence or intolerance, or that advocates or discriminates against a protected group, whether based on race, color, national origin, religion, disability, sex, sexual orientation, disability, age or other category."
A powerful grassroots campaign is gaining traction through social media and is pushing companies to pull advertising from Breitbart. And it’s working. Already over 200 corporations have pulled out of Breitbart, and the list is growing by the day. And together, we can add Amazon to that list.
SumOfUs members are fighting hatred and discrimination worldwide. With massive public pressure, we’re going to force corporations to take responsibility for how they advertise, and are going to keep fighting Breitbart’s global expansion.
Let's come together to make Amazon stop advertising with Breitbart, and show the world that people power trumps hate.
Join us in demanding Amazon pull its advertising Breitbart.
More information
Breitbart News prompts more advertisers, including BMW and T-Mobile parent, to yank ads
LA Times . 7 December 2016.
LA Times . 7 December 2016.
Creative Acceptance Policy
Amazon Advertising.
Amazon Advertising.
Breitbart News pushes deeper into Europe
The Economist. 10 December 2016.
The Economist. 10 December 2016.